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Why Curb Appeal Helps Sell Homes

Dated: July 22 2021

Views: 1273

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Recall the feelings of joy and excitement you felt when you laid eyes on your dream home for the first time. When selling your home, this is precisely what you want to stir up in potential buyers upon viewing your property. Your house's allure and aesthetic charm are collectively known as "curb appeal," something that can make or break your chances of closing a sale. Read on to learn the significance of curb appeal and how you can improve upon it to attract homebuyers and grow your house's market value.


A single look at the house's exterior can influence whether a house-hunter will be drawn into learning more about the property or exclude it from their search altogether. Your home's curb appeal is the first impression, playing a critical role in the likelihood of a successful sale.

For this reason, you can consider curb appeal to be an essential marketing tool. By improving your home's exterior aesthetics, you can attract more prospective buyers and even raise your house's market value. For example, Michigan State University researchers found that homes featuring manicured lawns and high-quality landscaping increased in value by 5-11%. Thus, cleaning up the exterior is crucial to your selling ability.


To maximize curb appeal and improve your chances of closing a sale, turn your focus to the following features:

  • The front yard's appearance can either entice a buyer to enter the home or turn them away at a mere glance. Give your house a touch of vibrance by ensuring all grass and ornamental plants are green and well-maintained.
  • Home exterior. Chipping paint and broken decks are an immediate turn-off to house-hunters and signals that the home is either neglected or poorly maintained, a sure sign they won't get their money's worth. Refresh the house's look with a fresh coat of paint and replace any broken or missing structural components to demonstrate that the home is ready to welcome new residents.

Observe your home from the outside and determine what might turn buyers away. Focus on those disadvantageous features as you prepare your home to sell, and you are sure to end up with phenomenal results in your selling experience.


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Adam Westfall

I have been a Realtor and a member of NAR (National Association of Realtors) and MIBOR (Metropolitan Indianapolis Board of Realtors) since 2016 and have served on the MIBOR Grievance Committee since ....

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